CPCC Brand Strategy

As a growing church, Christ Central is operating with a high degree of health. Our focus was to create a brand strategy that espoused the vision and mission to the greater metro DC area.

Background

CCPC is operating with a high degree of health, clarity, and organizational alignment. The culture, experience, and services are in a positive territory.

How can we represent the strength and warmth of the people while also making the church compelling in how they view their evangelistic approach.

Approach

With a vision for the Gospel to bring spiritual, relational, and cultural renewal to greater metro DC and the world we will represent who the church is in the community.

This is a visual process to reposition an existing brand and build upon the visual identity and operate as a “branded house” not as a “house of brands.”

Our vision is for the Gospel to bring spiritual, relational, and cultural renewal to greater metro DC and the world.

Identity Breakdown

The logo represents the foundation of our identity. The cross is at the center of the mark, just as the Gospel is at the center of who we are and what we do.

Let’s Work Together