The Village Church

With one of the top Christian podcasts in the world and a mobile audience rapidly growing it was essential The Village Church had an effective mobile experience strategy.

Background

The Village Church not only has thousands of pages of content, but, a mobile strategy was not considered when the most recent iteration of their website was built. As a result, much of the existing content had to be reimagined for users on a mobile device.

Approach

We first focused on the core, most accessed content and worked backwards. We identified unique layouts, key content, and essential requirements for each layout. The result was a roadmap that gave us a framework to design an effective mobile experience on.

Mobile now represents 65 percent of digital media time, while the desktop is becoming a “secondary touch point” for an increasing number of digital users.

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We designed beautiful UI mobile layouts that would engage users in everything from rich-media to event content.

Tipping Media was a joy to work with. They helped us achieve our goal of making our website responsive. Great work, great people.

Scott Ballard, Technology Director @ The Village Church
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