Salem, Oregon lacks great options for the millennial foodies that are moving there in mass. A modern, high-end approach to a burger startup was an exciting opportunity we couldn’t pass up. Our team has been involved at every step from business plan development and crowdfunding, to brand development and marketing.
Since its launch, Bo & Vine has jumped into the top 5 restaurants out of 460+ on TripAdvisor, and developed a faster social media following than any local competitor. Revenues have far exceeded even the most optimistic expectations.
Bo & Vine is now exploring a second location less than 8-months after opening!
Our team developed a brand strategy targeting primarily millennials with a modern & contemporary aesthetic. Brand details were critical to developing an experience that was translated into a consistent physical aesthetic all the way down to menu offering naming.
Together the identity mark appears as a cow head, and is made 3 key elements: horns represent a bowl for salads; a glass represents beer; an ear represents a leaf for vegan options.
Our team designed a responsive website showcasing the food, location, and with quick access to online ordering. With professional photography and copywriting, we helped Bo & Vine put their best digital foot forward.
To kickstart cash flow we developed a crowdfund marketing campaign. Our goal was to raise $10k. Through a combination of marketing video, email list building, and social media marketing we launched the campaign with incredible success.
Bo & Vine was 90% funded in just under 48 hrs, and ended up exceeding their initial crowdfunding goal by 186%!