With a vision to love and engage with hurting, broken people and impact the local community McDowell Mountain Community Church was seeking ways to maximize resources and expand capacity.
Our team developed a campaign name, identity, and collateral that would engage the community to risk together and give generously toward a $4M cause over the next 2 years.
Through opportunity analysis and brand strategy we arrived at "Multiply". We found this name captured the campaign vision and aligned with the core message of influential growth.
Simply put, Multiply is a campaign about engaging and caring for the hurting and broken, empowering a younger generation to be generous, and support the enormous growth that was nearly maximizing every square inch of the current campus.