Project Overview

MVMT was an $12M capital campaign created to expand the capacity to do ministry across the world for an Arizona-based church. This unprecedented ask of generosity required not only a compelling story, but also the digital tools and marketing strategy that would keep donors engaged in the vision during the campaign.

Our team was tasked with creating a digital strategy and custom generosity platform that would connect the story of MVMT with the campaign's goals, timeline, and personal accountability. Through a clean, responsive experience users were able to set generosity goals, create recurring donations, and celebrate the campaign's real-time progress.